Test go-to-market strategies before you launch
Run simulations to compare go-to-market scenarios before spending. See how strategies stack up and understand trade-offs.
GTM Simulator
Active Scenarios: 3GTM decisions are expensive and uncertain
Marketing leaders face high-stakes decisions with limited visibility. Feedback loops are slow, and mistakes are costly.
High Cost of Failure
Launch the wrong campaign and you've burned budget, time, and team morale with nothing to show for it.
Slow Feedback Loops
It takes months to know if a strategy worked. By the time you learn, the market has moved on.
Limited Confidence
Gut feelings and past playbooks don't cut it. Stakeholders want data-backed decisions, not guesswork.
Clarity, efficiency, and control for your go-to-market
Propensity AI helps marketing teams make better decisions faster by delivering three core outcomes.
Clarity
See the market clearly and know what to do next
Understand how the market, customers, and prospects are likely to respond, so you can predict outcomes more accurately and choose the right next move with confidence.
Efficiency
Get answers faster so you can iterate sooner
Shorten learning cycles from months to days. Learn earlier, refine strategies faster, and avoid waiting on long campaign timelines to optimize.
Control
Take control of your go-to-market outcome
With clearer foresight and faster execution, you stop reacting to results after the fact and start shaping outcomes intentionally.
How teams use Propensity AI
A systematic approach to go-to-market strategy: design, simulate, learn, and launch with confidence.
Create GTM scenarios with your team's strategic inputs and market assumptions
Run simulations using real data, extended with synthetic populations to explore scenarios safely
Compare scenarios, explore trade-offs, and build stakeholder alignment with clear projections
Execute with confidence, knowing you've tested before spending
What makes Propensity AI different
Built specifically for enterprise GTM teams who need confidence, not guesswork.
Simulation Before Spend
Test strategies in a simulated environment before committing budget. See potential outcomes across multiple scenarios before you launch.
Real Data, Augmented
Leverage your actual performance data combined with AI-generated buyer populations and market behaviors to model realistic outcomes.
Scenario Comparison
Run multiple strategies side-by-side. Compare confidence levels, resource requirements, and projected outcomes to make informed trade-offs.
Human-in-the-Loop
AI provides recommendations, but you stay in control. Review, adjust, and refine simulations with your team's strategic judgment.
What marketing teams achieve
Tangible improvements in how teams plan, test, and launch go-to-market strategies.
Clearer Path Forward
Stop debating which strategy to pursue. Compare scenarios with confidence ranges and understand what each approach requires—so you know what to do next.
Faster Iteration
Test strategies in days instead of waiting months for campaign results. Identify what won't work before spending—so you can move faster with less risk.
Control Over Outcomes
Maintain ownership of strategic decisions. Review all assumptions, adjust scenarios, and interpret results with your team's judgment—not black-box recommendations.
Ready to simulate before you spend?
Join forward-thinking enterprise marketing teams who are building confidence through simulation.